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You Are The Media | Conference
May 24 @ 9:00 am - 5:00 pm£206.22
Successful business models are going to be centred on building an audience within a space you have ownership of.
It is time to switch the attention from campaigns, the number of downloads, the chase for likes and the measurement of clicks from strangers, to something more meaningful.
Why not go deeper and wider, rather than seeing what happens with your fingers crossed?
This conference is all about helping you become the trusted source from an audience who want to stand shoulder to shoulder with you. When you provide value to others, within a space that is yours (this could be a blog, a podcast, a video series or an ongoing event), things start to change. You have the ability to monetise in ways you never knew before.
The day will be packed with speaker and brands to encourage you recognise that YOU ARE THE MEDIA.
WHERE DID THIS START
You Are The Media started it’s life as an email in October 2013. Since then an email has been sent every Thursday morning (apart from the Christmas holidays). The focus has always been to highlight to businesses the importance of ownership and building an audience, who will buy from you.
In May 2016, this became a monthly live blog. People get together, have lunch and the spotlight is put on those businesses who are cultivating their spaces and standing for something. This is also a space to share how things work (from finding your voice to organic SEO) and nurturing a channel ie. website, event, email.
In May 2018, the conference is the next natural step to provide a day of learning and to encourage people to take action and implement within your business.
WHY IS THIS HAPPENING?
Technology has changed consumer behaviour, but we still cram old practices into new spaces.
It is far easier to press the default switch and revert back to product based messages where you tell everyone what you want them to hear. With the democratisation of media, we are now living in a world overpopulated by experts.
However, those businesses who are making a success are those who really know what they stand for and then lean into an audience. This also allows additional revenue streams to be created, by focusing on an audience where there is loyalty and association. A company who is persistent with a message and there is an audience who cares, will always win.
The You Are The Media Conference is here to provide direction to truly own a space that is yours. When you own a space, you can build an audience that you have responsibility for.